Damian Mycroft

Head of Industrial Design for Coca-Cola

Since 2015 as head of Industrial Design for Coca-Cola, Damian Mycroft has delivered on the unique challenge of bringing one of the world’s best-loved brands to life through technically complex, consumer-compelling dispensers, coolers, and appliances.

As Head of Industrial Design at HP, he led multinational teams responsible for growing the multi-billion-dollar HP printing business by creating consistent, user-driven, innovative portfolios across multiple consumer segments and price points from sub $30 to $10k plus. His work is recognized through design patents and international design awards.

Damian brings an integrated approach to new product development, fusing product, interaction, UI/UX and branding to deliver superior results that drive business. My corporate experience ensures innovation activities integrate trends, insights, and technology.

Damian has a degree in Industrial Design and an MBA in Design Management. He has worked in Europe and the USA, leading design in some of the world’s largest companies including connected home innovations at Philips, smartphones at Nokia, and a global Industrial Design team at HP.

Damian is currently Senior Design Director at the Coca-Cola Freestyle Innovation Center, creating advanced user experiences that blend beverages with tech, and deliver on the Company’s sustainability commitments.